I don’t need to advertise…or may be I do?
Plain and simple, if you want to grow your business you must advertise. Period. If you want to remain where you are—or lose business—don’t advertise.
Throughout the years I have come across business’ owners who think they do not need to advertise. They believe that if they “build it” customers “will come.”
Well friends, I respectfully disagree. Unfortunately, this isn’t like the “Field of dreams” movie.
Some of them say my business is doing well, why would I advertise? My answer to that is “That may be the case for now” what about in the near feature when it may be harder for your business to do well? What if another establishment that offers exactly the same goods or services comes along?
One thing to consider, when you do advertising you’re helping your brand to stay in your current and potential customer’s mind. If you wait until last minute to advertise the result of your advertising campaign may not be coming soon enough. Remember, branding takes time and it doesn’t occur instantly.
You need to constantly remind your clients that you still exists. One perfect way to do this is using your social media account and by linking your posts to your official business’ website where they can stay up-to-date with all your goods and services you are still offering.
I’d like to share this awesome article that Joshua Garity wrote:
5 reasons why you need to advertise when business is strong
1. If business is strong and money is coming in, you have an available cash flow to support an advertising campaign.
2. A strong client or customer base removes the unnecessary pressure of “this campaign NEEDS to bring in X new customers.” When you focus on the end result you tend to lose sight of the path that gets you there in the first place.
3. In contrast, without that stress you are more likely to “think outside the box” and allow your marketing to be more creative. Creative advertising has a better chance to create an emotional response in potential customers. Emotional responses trigger chemicals in their brain. This help them remember your brand.
4. Current customers may have forgotten about other services or products you offer. Use effective soft selling to gain more of their business. They already trust you or your brand. You’ve won 90% of the battle already.
5. Advertising works in cycles and may take some time before the prospect becomes a customer. Advertising doesn’t typically make customers want to buy a product or service they aren’t ready for yet. It’s a game of timing. This is why we see the same commercials on television and hear the same radio ads throughout the day. It’s about brand awareness.
Click here to read Joshua Garity complete article.
In conclusion; I have always noticed that some establishments that never took the time to advertise are forced to close their doors for good. Ironically, that is when you hear about them on T.V. and Radio advertising through-out the day “Everything must go” or “Going Out of Business Sale” don’t become one of those business owners.
I usually tell my clients for every $100 you earned use at least $10 to advertise. In advertising like everything else in life… if you fail to plan you plan to fail.
Don’t forget to subscribe to my Monthly Newsletter.